Google Adwords is a Google service that allows showing advertisements contextually related to the results of the online search. Whoever makes a search about a certain subject (e.g. “environment”) will find, at the same time the results of the search are received, small ads that attract traffic of interest to his website.
This way it is ensured that the people that visit your website are interested in the type of content you have to offer.

The advantages of this on-line communication are:

The capacity for regional segmentation of the campaigns;
The results are immediate.
The advantage of modifying and adjusting the campaign at any time to maximise the results;
To follow and clearly measure the results;
To know exactly where the visitors to your website come from and the paths they follow inside it;
The control of costs, what allows you to define your own budget and alter it whenever you wish;
To pay only when the user clicks on the advertisement.

To manage a Google Adwords campaign demands a certain subtlety in order to obtain the best results: define a group of key-words that describe your business, create appealing campaigns and define how much you are prepared to pay for each click and what your daily budget is.

How does it work?

The advertisement is then "mixed" with the others that have identical key words. The amount that you offered and the number of persons that click on your advertisement determine the frequency with which it will appear.
The important part only appears to the people that have actively looked for the product that you sell, making it easier to find potential customers, and you only pay the advertisements that actually appear.

Other information:
Possibility to accompany conversions
Possibility to guide a certain word to a certain page – important in websites with a lot of content (e.g.: search for XXX watch and go to the page of that watch);
Possibility to give different prices to different words (if for a computer company it is important to be the first, a higher price can be established for each click of that word than for the others).

The service made available by Seara.com is done through a certified professional who will monitor the upcoming campaign with:

Management of the available budget;
Frequent updating and renewal of key words;
Analysis of the conversion reports;
Guiding key-words to specific pages of the website.